The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors /

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature...

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Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Cham : Springer International Publishing, 2018.
Vydání:	1st ed. 2018.
Edice:	International Series in Advanced Management Studies,
Témata:	Customer relations-Management. Motivation research (Marketing). Leadership. Psychology, Applied.
ISBN:	9783319775500
ISSN:	2366-8814
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