The Corporate Reputation of Multinational Corporations An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations /

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Huber, Cathrin (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Wiesbaden : Springer Fachmedien Wiesbaden : Gabler, 2018.
Ausgabe:	1st ed. 2018.
Schriftenreihe:	Handel und Internationales Marketing Retailing and International Marketing,
Schlagworte:	Branding (Marketing). International business enterprises. Market research.
ISBN:	9783658197643
ISSN:	2626-3327
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