Consumption and Life-Styles A Short Introduction /

This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects. The term 'consumption' is vague and even in academic disciplines the term is used in a variety of ways. Consumption research asks...

Full description

Saved in:
Bibliographic Details
Main Author: Bögenhold, Dieter (Author)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing, 2018.
Edition:1st ed. 2018.
Subjects:
Culture-Economic aspects.
Economic sociology.
Motivation research (Marketing).
Branding (Marketing).
Communication.
Ethnology.
ISBN:9783030062033
Online Access: Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • 1. Introduction
  • 2. Consumption: Different Perspectives and Academic Responsibilities
  • 3. Consumption within the History of Economic and Social Thought
  • 4. Consumption, Lifestyles and Taste
  • 5. Conspicuous Consumption
  • 6. Culture, Advertising and Consumption
  • 7. Gender and Social Relations of Consumption
  • 8. Money, Consumption and Happiness
  • 9. In Times of Globalization: Gift Giving and the McDonaldization of Consumption.

Similar Items