Consumption and Life-Styles A Short Introduction /

This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects. The term 'consumption' is vague and even in academic disciplines the term is used in a variety of ways. Consumption research asks...

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Bibliographic Details

Main Author:	Bögenhold, Dieter (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Culture-Economic aspects. Economic sociology. Motivation research (Marketing). Branding (Marketing). Communication. Ethnology.
ISBN:	9783030062033
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