Digital Influence Unleash the Power of Influencer Marketing to Accelerate Your Global Business /

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly a...

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Bibliographic Details

Main Author:	Backaler, Joel (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Internet marketing. Branding (Marketing). Big data. Business. Globalization. Markets.
ISBN:	9783319783963
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