Digital Influence Unleash the Power of Influencer Marketing to Accelerate Your Global Business /

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly a...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Backaler, Joel (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cham : Springer International Publishing, 2018.
Ausgabe:	1st ed. 2018.
Schlagworte:	Internet marketing. Branding (Marketing). Big data. Business. Globalization. Markets.
ISBN:	9783319783963
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