Consumer Psychology A Life Span Developmental Approach /

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas special, different and remote from the rest of consumer research but are integrated into our development as humans. Consumption is...

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Bibliographic Details

Main Author:	Young, Brian M. (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Industrial psychology. Developmental psychology. Motivation research (Marketing). Self. Identity (Psychology).
ISBN:	9783319909110
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