Contemporary Case Studies on Fashion Production, Marketing and Operations

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges th...

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Bibliographic Details

Format:	Electronic eBook
Language:	English
Published:	Singapore : Springer Singapore , 2018.
Edition:	1st ed. 2018.
Series:	Springer Series in Fashion Business,
Subjects:	Market research. Textile industry. Production management. Business logistics.
ISBN:	9789811070075
ISSN:	2366-8776
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