Contemporary Case Studies on Fashion Production, Marketing and Operations

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges th...

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Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: Singapore : Springer Singapore , 2018.
Vydání:1st ed. 2018.
Edice:Springer Series in Fashion Business,
Témata:
Market research.
Textile industry.
Production management.
Business logistics.
ISBN:9789811070075
ISSN:2366-8776
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Obsah:
  • Part I: Fashion Production
  • Chapter 1: Technological advance in fashion product development
  • Chapter 2: Sustainable fashion supply chains
  • Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management
  • Chapter 4: Retail franchising in emerging markets
  • Chapter 5: Brand development in China
  • Chapter 6: Social media marketing of fashion brands
  • Chapter 7: Multi-channel strategy
  • Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry
  • Chapter 9: RFID adoption in the fashion industry
  • Chapter 10: Fashion business as a social enterprise.

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