Cultural Perspectives on Millennials

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Berger, Arthur Asa (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Cham : Springer International Publishing, 2018.
Ausgabe:1st ed. 2018.
Schlagworte:
Communication.
Youth-Social life and customs.
United States-Study and teaching.
Popular Culture.
Culture.
ISBN:9783319696850
Online-Zugang: Volltext
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Inhaltsangabe:
  • Chapter 1: Introduction
  • Chapter 2: The Mind and Psyche of Millennials
  • Chapter 3: A Sociology of Millennials
  • Chapter 4: Myth and Millennials
  • Chapter 5: Millennials and the Media
  • Chapter 6: Marketing to Millennials
  • Chapter 7: Millennials as Shoppers and Consumers
  • Chapter 8: Postmodernism and Millennials
  • Chapter 9: Politics and Millennials
  • Chapter 10: Sexual Identity, Gender, and the Millennials
  • Chapter 11: Coda.

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