Competition in Higher Education Branding and Marketing National and Global Perspectives /

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel...

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Bibliographic Details

Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Higher education. International education . Comparative education. Marketing. Entrepreneurship.
ISBN:	9783319585277
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