Customer Relationship Management Concept, Strategy, and Tools /

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationshi...

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Bibliographic Details

Main Author:	Kumar, V. (Author)
Format:	Electronic eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg , 2018.
Edition:	3rd ed. 2018.
Series:	Springer Texts in Business and Economics,
Subjects:	Customer relations-Management. Big data. Leadership.
ISBN:	9783662553817
ISSN:	2192-4333
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