Engineering Legitimacy How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age /

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstandi...

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Bibliographic Details

Main Author:	Petkova, Iva (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Economic sociology. Ethnography. Management. Culture. Industrial organization. Culture-Economic aspects.
ISBN:	9783319907079
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