Engineering Legitimacy How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age /

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstandi...

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Hlavní autor: Petkova, Iva (Autor)
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: Cham : Springer International Publishing, 2018.
Vydání:1st ed. 2018.
Témata:
Economic sociology.
Ethnography.
Management.
Culture.
Industrial organization.
Culture-Economic aspects.
ISBN:9783319907079
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Tagy: Přidat tag
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Obsah:
  • 1. Introduction: Field Transformations and Institutional Entrepreneurship in Cultural Industries
  • 2. New Institutional Entrepreneurs in the Fashion Industry
  • 3. Fashion Companies: Organizational Responses to Managing Innovation in E-Commerce Practice
  • 4. The Evolution of Digital Moda as an Institutional Entrepreneur
  • 5. Digital Moda: Institutionalizing Legitimacy in the Fashion Industry
  • 6. The Fruits of Creative Disruption: Influence Legitimacy and Tech Culture Transfer to Fashion Industry Gatekeepers
  • 7. Ethnography at the Threshold: A Confessional on Theory and Method. .

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