Biosurveillance in New Media Marketing World, Discourse, Representation /

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing t...

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Bibliographische Detailangaben
1. Verfasser: Nemorin, Selena (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Cham : Springer International Publishing, 2018.
Ausgabe:1st ed. 2018.
Schlagworte:
Communication.
Digital media.
Culture.
Technology.
Culture-Study and teaching.
Internet marketing.
Philosophy.
ISBN:9783319962177
Online-Zugang: Volltext
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Inhaltsangabe:
  • 1. Introduction: Advertising Futures
  • 2. A Theory of Manipulation: Critical Perspectives
  • 3. The Emergence of Neuromarketing
  • 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working?
  • 5. Structures of Understanding
  • 6. Worldlessness: The Brain as 'Buy Button'
  • 7. Poor in World: Augmenting Animality
  • 8. World-Forming: The Agentic Consumer
  • 9. Self-Determination and Implications of Mining the Brain.

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