Biosurveillance in New Media Marketing World, Discourse, Representation /

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing t...

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Hlavný autor:	Nemorin, Selena (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	English
Vydavateľské údaje:	Cham : Springer International Publishing, 2018.
Vydanie:	1st ed. 2018.
Predmet:	Communication. Digital media. Culture. Technology. Culture-Study and teaching. Internet marketing. Philosophy.
ISBN:	9783319962177
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