Biosurveillance in New Media Marketing World, Discourse, Representation /
Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing t...
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|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing,
2018.
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| Vydání: | 1st ed. 2018. |
| Témata: | |
| ISBN: | 9783319962177 |
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| LEADER | 00000nam a22000005i 4500 | ||
|---|---|---|---|
| 003 | SK-BrCVT | ||
| 005 | 20220618115459.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 181005s2018 gw | s |||| 0|eng d | ||
| 020 | |a 9783319962177 | ||
| 024 | 7 | |a 10.1007/978-3-319-96217-7 |2 doi | |
| 035 | |a CVTIDW07305 | ||
| 040 | |a Springer-Nature |b eng |c CVTISR |e AACR2 | ||
| 041 | |a eng | ||
| 100 | 1 | |a Nemorin, Selena. |4 aut | |
| 245 | 1 | 0 | |a Biosurveillance in New Media Marketing |h [electronic resource] : |b World, Discourse, Representation / |c by Selena Nemorin. |
| 250 | |a 1st ed. 2018. | ||
| 260 | 1 | |a Cham : |b Springer International Publishing, |c 2018. | |
| 300 | |a IX, 234 p. 5 illus. |b online resource. | ||
| 500 | |a Literature, Cultural and Media Studies | ||
| 505 | 0 | |a 1. Introduction: Advertising Futures -- 2. A Theory of Manipulation: Critical Perspectives -- 3. The Emergence of Neuromarketing -- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? -- 5. Structures of Understanding -- 6. Worldlessness: The Brain as 'Buy Button' -- 7. Poor in World: Augmenting Animality -- 8. World-Forming: The Agentic Consumer -- 9. Self-Determination and Implications of Mining the Brain. | |
| 516 | |a text file PDF | ||
| 520 | |a Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world. | ||
| 650 | 0 | |a Communication. | |
| 650 | 0 | |a Digital media. | |
| 650 | 0 | |a Culture. | |
| 650 | 0 | |a Technology. | |
| 650 | 0 | |a Culture-Study and teaching. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Philosophy. | |
| 856 | 4 | 0 | |u http://hanproxy.cvtisr.sk/han/cvti-ebook-springer-eisbn-978-3-319-96217-7 |y Vzdialený prístup pre registrovaných používateľov |
| 910 | |b ZE04585 | ||
| 919 | |a 978-3-319-96217-7 | ||
| 974 | |a andrea.lebedova |f Elektronické zdroje | ||
| 992 | |a SUD | ||
| 999 | |c 273306 |d 273306 | ||