A Brain for Business - A Brain for Life How insights from behavioural and brain science can change business and business practice for the better /

Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristi...

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Bibliographic Details

Main Author:	O'Mara, Shane (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Series:	The Neuroscience of Business
Subjects:	Manpower policy. Industrial psychology. Market research. Motivation research (Marketing). Management-Study and teaching. Behavioral economics.
ISBN:	9783319491547
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