Approaching Consumer Culture Global Flows and Local Contexts /

This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activism...

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Bibliographic Details

Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Series:	International Series on Consumer Science,
Subjects:	Economics-Psychological aspects. Motivation research (Marketing). Ethnology.
ISBN:	9783030002268
ISSN:	2191-5660
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