Advances in Kaiyu Studies From Shop-Around Movements Through Behavioral Marketing to Town Equity Research /

This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real esta...

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Médium:	Elektronický zdroj E-kniha
Jazyk:	English
Vydavateľské údaje:	Singapore : Springer Singapore , 2018.
Vydanie:	1st ed. 2018.
Edícia:	New Frontiers in Regional Science: Asian Perspectives, 19
Predmet:	Regional economics. Spatial economics. Motivation research (Marketing). Market research. Behavioral economics. Leadership. Engineering economics. Engineering economy.
ISBN:	9789811317392
ISSN:	2199-5974 ;
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