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Advances in Global Marketing A Research Anthology /

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, i...

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Podrobná bibliografie
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Cham : Springer International Publishing, 2018.
Vydání:	1st ed. 2018.
Témata:	Marketing. International business enterprises. Entrepreneurship.
ISBN:	9783319613857
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Initiatives by Subsidiaries of Multinational Corporations An Empirical Study on the Influence of Subsidiary Role Context /
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