Marketing in and for a sustainable society

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thou...

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Ďalší autori:	Malhotra, Naresh K.
Médium:	Elektronický zdroj E-kniha
Jazyk:	English
Vydavateľské údaje:	Bingley, U.K. : Emerald, 2016.
Edícia:	Review of marketing research, v. 13
Predmet:	Business & Economics > Marketing > General. Sales & marketing. Marketing. Sustainability. Marketing
ISBN:	9781786352811
ISSN:	1548-6435 ;
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