Public relations and the power of creativity : strategic opportunities, innovation and critical challenges /
Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Bingley, U.K. :
Emerald Publishing Limited,
2018.
|
| Schriftenreihe: | Advances in public relations and communication management,
volume 3 |
| Schlagworte: | |
| ISBN: | 9781787692916 |
| ISSN: | 2398-3914 ; |
| Online-Zugang: |
|
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000Ii 4500 | ||
|---|---|---|---|
| 003 | SK-BrCVT | ||
| 005 | 20220618114141.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 181017s2018 enk 001 0 eng d | ||
| 020 | |a 9781787692916 |q (e-book) | ||
| 035 | |a CVTIDW06251 | ||
| 040 | |a Emerald |b slo |e AACR2 |c CVTI SR | ||
| 041 | |a eng | ||
| 044 | |a xxk |c GB | ||
| 080 | |a 316.6 | ||
| 245 | 0 | 0 | |a Public relations and the power of creativity : |b strategic opportunities, innovation and critical challenges / |c edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen. |
| 260 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2018. | |
| 300 | |a 1 online resource (xi, 237 pages) ; |c cm. | ||
| 490 | 0 | |a Advances in public relations and communication management, |x 2398-3914 ; |v volume 3 | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Prelims -- Leadership, ethics and creativity -- Knowledge and collaboration for fostering creativity -- New creative approaches to public relations -- Index. | |
| 520 | |a Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity. | ||
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Creative ability. | |
| 650 | 7 | |a Business & Economics, Public Relations. |2 bisacsh | |
| 650 | 7 | |a Public relations. |2 bicssc | |
| 650 | 0 | |a Vzťahy s verejnosťou | |
| 700 | 1 | |a Roberts-Bowman, Sarah, |d 1965- |e editor. | |
| 700 | 1 | |a Crookes, Adrian, |e editor. | |
| 700 | 1 | |a Romenti, Stefania, |e editor. | |
| 700 | 1 | |a Ihlen, Øyvind, |e editor. | |
| 776 | |z 9781787692923 | ||
| 856 | 4 | 0 | |u http://hanproxy.cvtisr.sk/han/cvti-ebook-emerald-isbn-9781787692916 |y Vzdialený prístup pre registrovaných používateľov |
| 910 | |b ZE03516 | ||
| 974 | |a andrea.lebedova |f Elektronické zdroje | ||
| 999 | |c 270850 |d 270850 | ||