Technological innovation generating economic results /

We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding o...

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Další autoři: Thursby, Marie
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: Bingley, U.K. : Emerald, 2016.
Vydání:2nd ed.
Edice:Advances in the study of entrepreneurship, innovation, and economic growth ; v. 26.
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ISBN:9781786352378
ISSN:1048-4736 ;
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Shrnutí:We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
Fyzický popis:1 online resource (xviii, 413 p.)
Bibliografie:Includes bibliographical references.
ISBN:9781786352378
ISSN:1048-4736 ;