Consumer culture theory /

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities...

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Korporace: Consumer Culture Theory Conference Lille, France, Consumer Culture Theory Conference
Další autoři: Ozcaglar-Toulouse, Nil (Editor), Rinallo, Diego (Editor), Belk, Russell W. (Editor)
Médium: Konferenční příspěvek Kniha
Jazyk:angličtina
Vydáno: Bingley : Emerald Group Publishing Limited, 2016.
Edice:Research in consumer behavior ; v. 18.
Témata:
Business & Economics > International > Marketing.
Consumerism.
Consumer behavior.
Podnikanie a ekonomika
Konzumerizmus
ISBN:9781786354952
ISSN:0885-2111 ;
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Shrnutí:The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.
Fyzický popis:1 online resource (288 pages).
Bibliografie:Includes bibliographical references.
ISBN:9781786354952
ISSN:0885-2111 ;

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