APA (7th ed.) Citation

(2017). Trade tales: Decoding customers' stories. Emerald Publishing Limited.

Chicago Style (17th ed.) Citation

Trade Tales: Decoding Customers' Stories. Bingley: Emerald Publishing Limited, 2017.

MLA (9th ed.) Citation

Trade Tales: Decoding Customers' Stories. Emerald Publishing Limited, 2017.

Warning: These citations may not always be 100% accurate.