QR-Code

Understanding Branding in Higher Education Marketing Identities /

This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for bra...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Lowrie, Anthony (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	New York : Palgrave Macmillan US, 2018.
Ausgabe:	1st ed. 2018.
Schriftenreihe:	Marketing and Communication in Higher Education
Schlagworte:	Higher education. Marketing.
ISBN:	9781137560711
Online-Zugang:
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Ähnliche Einträge

Competition in Higher Education Branding and Marketing National and Global Perspectives /
Veröffentlicht: (2018)

Theory and method in higher education research /
Veröffentlicht: (2018)

Theory and method in higher education research.
Veröffentlicht: (2016)

Paradoxes of the democratization of higher education
Veröffentlicht: (2016)

Assessing the Viva in Higher Education Chasing Moments of Truth /
von: Dobson, Stephen
Veröffentlicht: (2018)

Massification of Higher Education in Asia Consequences, Policy Responses and Changing Governance /
Veröffentlicht: (2018)

The Globalisation of Higher Education Developing Internationalised Education Research and Practice /
Veröffentlicht: (2018)

The flipped approach to higher education /
Veröffentlicht: (2016)

Theory and method in higher education research.
Veröffentlicht: (2017)

Internationalisation in Vietnamese Higher Education
Veröffentlicht: (2018)

International Scholarships in Higher Education Pathways to Social Change /
Veröffentlicht: (2018)

Internationalization within Higher Education Perspectives from Japan /
von: Stigger, Elizabeth
Veröffentlicht: (2018)

European Journal of Higher Education

Higher Education in China
von: Gu, Jianmin
Veröffentlicht: (2018)

Higher Education Policy

Perspectives on diverse student identities in higher education : international perspectives on equity and inclusion /
Veröffentlicht: (2018)

Educating for Creativity within Higher Education Integration of Research into Media Practice /
von: McIntyre, Phillip
Veröffentlicht: (2018)

Denominational Higher Education during World War II
Veröffentlicht: (2018)

Diversity and Inclusion in Higher Education and Societal Contexts International and Interdisciplinary Approaches /
Veröffentlicht: (2018)

Postgraduate Education in Higher Education
Veröffentlicht: (2018)

Women's Higher Education in the United States New Historical Perspectives /
Veröffentlicht: (2018)

European Higher Education and the Internal Market Tensions Between European Policy and National Sovereignty /
Veröffentlicht: (2018)

The Digital Turn in Higher Education International Perspectives on Learning and Teaching in a Changing World /
Veröffentlicht: (2018)

Researching Higher Education in Asia History, Development and Future /
Veröffentlicht: (2018)

Higher Education in Ethiopia Structural Inequalities and Policy Responses /
von: Molla, Tebeje
Veröffentlicht: (2018)

Key Issues in English for Specific Purposes in Higher Education
Veröffentlicht: (2018)

Refugee Background Students Transitioning Into Higher Education Navigating Complex Spaces /
von: Naidoo, Loshini
Veröffentlicht: (2018)

Sustainable Futures for Higher Education The Making of Knowledge Makers /
Veröffentlicht: (2018)

Higher Education Governance in East Asia Transformations under Neoliberalism /
Veröffentlicht: (2018)

Higher Education in Ireland, 1922-2016 Politics, Policy and Power-A History of Higher Education in the Irish State /
von: Walsh, John
Veröffentlicht: (2018)

Higher Education in the Era of the Fourth Industrial Revolution
Veröffentlicht: (2018)

Reconfiguring Knowledge in Higher Education
Veröffentlicht: (2018)

Conceptualizing Soft Power of Higher Education Globalization and Universities in China and the World /
von: Li, Jian
Veröffentlicht: (2018)

Building Capacity in Institutional Research and Decision Support in Higher Education
Veröffentlicht: (2018)

Higher Education in Germany-Recent Developments in an International Perspective
von: Hüther, Otto
Veröffentlicht: (2018)

Teaching with Sociological Imagination in Higher and Further Education Contexts, Pedagogies, Reflections /
Veröffentlicht: (2018)

Higher Education, Globalization and Eduscapes Towards a Critical Anthropology of a Global Knowledge Society /
von: Forstorp, Per-Anders
Veröffentlicht: (2018)

Assessment of Learning Outcomes in Higher Education Cross-National Comparisons and Perspectives /
Veröffentlicht: (2018)

A Lacanian Theory of Curriculum in Higher Education The Unfinished Symptom /
von: Murillo, Fernando M.
Veröffentlicht: (2018)

Professional and Support Staff in Higher Education
Veröffentlicht: (2018)