Understanding Branding in Higher Education Marketing Identities /

This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for bra...

Celý popis

Podrobná bibliografia

Hlavný autor:	Lowrie, Anthony (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	English
Vydavateľské údaje:	New York : Palgrave Macmillan US, 2018.
Vydanie:	1st ed. 2018.
Edícia:	Marketing and Communication in Higher Education
Predmet:	Higher education. Marketing.
ISBN:	9781137560711
On-line prístup:
Tagy:	Pridať tag Žiadne tagy, Buďte prvý, kto otaguje tento záznam!