Understanding Branding in Higher Education Marketing Identities /

This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for bra...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Lowrie, Anthony (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	New York : Palgrave Macmillan US, 2018.
Ausgabe:	1st ed. 2018.
Schriftenreihe:	Marketing and Communication in Higher Education
Schlagworte:	Higher education. Marketing.
ISBN:	9781137560711
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