Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity /

Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological pro...

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Bibliographic Details
Main Author: Horst, Dorothea (Author)
Format: Thesis eBook
Language:English
Published: Berlin ; Boston : De Gruyter, 2018
Series:Cinepoetics - English edition ; 2
Subjects:
Advertising, Political > Production and direction.
Advertising, Political > Germany > 21st century > Case studies.
Advertising, Political > Poland > 21st century > Case studies.
Linguistic analysis (Linguistics)
Semiotics.
Audiovisuality.
campaign commercials.
metaphor.
metonymy.
multimodal communication.
SOCIAL SCIENCE / Media Studies.
reklama
politika
ISBN:9783110578782
Online Access: Get full text
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