Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi /
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the...
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| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
München ; Wien :
De Gruyter Oldenbourg,
2016
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| Ausgabe: | 2nd, revised and updated edition |
| Schriftenreihe: | De Gruyter Studium
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| Schlagworte: | |
| ISBN: | 9783110439878 |
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Inhaltsangabe:
- Frontmatter
- Contents
- Introduction
- 1. How to Combine Theory and Business Practice?
- 2. Internationalization Theories
- 3. Market Entry Strategies
- Subject index