Positioning : the battle for your mind ; [how to be seen and heard in the overcrowded marketplace] /
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
2001
|
| Subjects: | |
| ISBN: | 9780071373586 |
| Online Access: |
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| 100 | 1 | |a Ries, Al |4 aut | |
| 245 | 1 | 0 | |a Positioning : |b the battle for your mind ; [how to be seen and heard in the overcrowded marketplace] / |c Al Ries, Jack Trout |
| 260 | |a New York : |b McGraw-Hill, |c 2001 | ||
| 300 | |a x, 213 s. : |b obr., tab. ; |c 21 cm | ||
| 653 | 1 | |a podnikanie | |
| 653 | 1 | |a marketing | |
| 653 | 1 | |a postavenie na trhu | |
| 653 | 1 | |a komunikácia | |
| 655 | 7 | |a príručky |2 SNKPH | |
| 700 | 1 | |a Trout, Jack |4 aut | |
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| 910 | |b D000102 |b D000103 | ||
| 919 | |a 978-0-07-137358-6 | ||
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