Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., & Papadakos, T. (2014). Value proposition design: How to create products and services customers want ; get started with... John Wiley & Sons.
Citace podle Chicago (17th ed.)Osterwalder, Alexander, Yves Pigneur, Greg Bernarda, Alan Smith, a Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want ; Get Started with... Hoboken, N.J.: John Wiley & Sons, 2014.
Citace podle MLA (9th ed.)Osterwalder, Alexander, et al. Value Proposition Design: How to Create Products and Services Customers Want ; Get Started with... John Wiley & Sons, 2014.
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