The Strategy Planning Process Analyses, Options, Projects /

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This...

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Bibliographic Details

Main Author:	Grünig, Rudolf (Author)
Format:	Electronic eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg , 2018.
Edition:	2nd ed. 2018.
Subjects:	Leadership. Organization. Planning. Operations research. Decision making. Entrepreneurship. Marketing.
ISBN:	9783662562215
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