The Strategy Planning Process Analyses, Options, Projects /

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This...

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Bibliographische Detailangaben
1. Verfasser: Grünig, Rudolf (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Berlin, Heidelberg : Springer Berlin Heidelberg , 2018.
Ausgabe:2nd ed. 2018.
Schlagworte:
Leadership.
Organization.
Planning.
Operations research.
Decision making.
Entrepreneurship.
Marketing.
ISBN:9783662562215
Online-Zugang: Volltext
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Inhaltsangabe:
  • Idea of Strategic Planning
  • Strategic Documents and the Strategy Planning
  • Initializing Strategic Planning
  • Strategic Analysis at the Corporate Level
  • Developing the Corporate Strategy
  • Strategic Analysis at the Business Level
  • Developing the Business Strategies
  • Finalizing Strategic Planning.

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