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The Strategy Planning Process Analyses, Options, Projects /

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This...

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Bibliographische Detailangaben
1. Verfasser:	Grünig, Rudolf (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Berlin, Heidelberg : Springer Berlin Heidelberg , 2018.
Ausgabe:	2nd ed. 2018.
Schlagworte:	Leadership. Organization. Planning. Operations research. Decision making. Entrepreneurship. Marketing.
ISBN:	9783662562215
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