The Strategy Planning Process Analyses, Options, Projects /
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This...
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|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | English |
| Vydavateľské údaje: |
Berlin, Heidelberg :
Springer Berlin Heidelberg ,
2018.
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| Vydanie: | 2nd ed. 2018. |
| Predmet: | |
| ISBN: | 9783662562215 |
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|---|---|---|---|
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| 008 | 180418s2018 gw | s |||| 0|eng d | ||
| 020 | |a 9783662562215 | ||
| 024 | 7 | |a 10.1007/978-3-662-56221-5 |2 doi | |
| 035 | |a CVTIDW14357 | ||
| 040 | |a Springer-Nature |b eng |c CVTISR |e AACR2 | ||
| 041 | |a eng | ||
| 100 | 1 | |a Grünig, Rudolf. |4 aut | |
| 245 | 1 | 4 | |a The Strategy Planning Process |h [electronic resource] : |b Analyses, Options, Projects / |c by Rudolf Grünig, Richard Kühn. |
| 250 | |a 2nd ed. 2018. | ||
| 260 | 1 | |a Berlin, Heidelberg : |b Springer Berlin Heidelberg , |c 2018. | |
| 300 | |a XX, 265 p. 120 illus. |b online resource. | ||
| 500 | |a Business and Management | ||
| 505 | 0 | |a Idea of Strategic Planning -- Strategic Documents and the Strategy Planning -- Initializing Strategic Planning -- Strategic Analysis at the Corporate Level -- Developing the Corporate Strategy -- Strategic Analysis at the Business Level -- Developing the Business Strategies -- Finalizing Strategic Planning. | |
| 516 | |a text file PDF | ||
| 520 | |a Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level. | ||
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Organization. | |
| 650 | 0 | |a Planning. | |
| 650 | 0 | |a Operations research. | |
| 650 | 0 | |a Decision making. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a Marketing. | |
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| 910 | |b ZE11637 | ||
| 919 | |a 978-3-662-56221-5 | ||
| 974 | |a andrea.lebedova |f Elektronické zdroje | ||
| 992 | |a SUD | ||
| 999 | |c 244329 |d 244329 | ||