Social Media in China

Redefining the concept of new media in China, this cutting edge book discusses the impact of social media on Chinese public life. Examining its characteristics and the different forms of social media, such as internet and mobile phone media, weibo, wechat and micro-blogging, it considers how public...

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Bibliographic Details
Main Author: Kuang, Wenbo (Author)
Format: Electronic eBook
Language:English
Published: Singapore : Springer Singapore, 2018.
Edition:1st ed. 2018.
Series:Sociology, Media and Journalism in China
Subjects:
Social media.
Mass media.
Communication.
ISBN:9789811309144
Online Access: Get full text
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Table of Contents:
  • Part 1 Theoretical Foundations of New Media's Public Opinions
  • An Introduction to New Media
  • New Media Public Opinion Becomes Mainstream Social Opinion
  • Theoretical Models for Studying New Media Public Opinion
  • Part 2 Study of the Main Body of New Media Public Opinion-Users
  • Study of the Characteristics of New Media Users
  • Part 3 Study of the Objects of New Media Public Opinion-Platforms
  • Network Forums
  • Blog and Microblogging
  • Mobile Phone Media and Its Public Opinion Management
  • Part 4 Hot Topics of Studies of New Media's Public Opinions
  • Studies of New Media's Rumors
  • New Media's Public Opinions of the Mass Incident
  • Part 5 Empirical Studies
  • Empirical Studies on New Media Public Opinions
  • Part 6 Countermeasures and Prospects
  • Countermeasures Against New Media Public Opinions
  • Future Prospects of New Media Public Opinions.

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