The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /
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| Hlavní autoři: | , |
|---|---|
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
[S. l.] :
Portfolio,
2004
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| Témata: | |
| ISBN: | 1591840384 |
| On-line přístup: |
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| 100 | 1 | |a Zagula, John |4 aut | |
| 245 | 1 | 4 | |a The marketing playbook : |b five battle-tested plays for capturing and keeping the lead in any market / |c John Zagula, Richard Tong |
| 260 | |a [S. l.] : |b Portfolio, |c 2004 | ||
| 300 | |a xxii, 313 s. : |b fotogr., grafy, obr., tab. ; |c 22 cm | ||
| 610 | 2 | 7 | |a Microsoft Corporation (Redmond, Washington, USA) |2 CVTISR |
| 653 | 1 | |a podnikanie | |
| 653 | 1 | |a podniky | |
| 653 | 1 | |a marketing | |
| 653 | 1 | |a strategický manažment | |
| 653 | 1 | |a strategické plánovanie | |
| 655 | 7 | |a odborné publikácie |2 SNKPH | |
| 700 | 1 | |a Tong, Richard |4 aut | |
| 852 | |a CVTISR |b 1 | ||
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