APA (7th ed.) Citation

Zagula, J., & Tong, R. (2004). The marketing playbook: Five battle-tested plays for capturing and keeping the lead in any market. Portfolio.

Chicago Style (17th ed.) Citation

Zagula, John, and Richard Tong. The Marketing Playbook: Five Battle-tested Plays for Capturing and Keeping the Lead in Any Market. [S. l.]: Portfolio, 2004.

MLA (9th ed.) Citation

Zagula, John, and Richard Tong. The Marketing Playbook: Five Battle-tested Plays for Capturing and Keeping the Lead in Any Market. Portfolio, 2004.