Crossing the chasm : marketing and selling disruptive products to mainstream customers ; [with all new examples from 21st-century success stories] /

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Bibliographic Details
Main Author: Moore, Geoffrey A. 1946- (Author)
Format: Book
Language:English
Published: New York : HarperCollins Publishers, 2014
Edition:3rd ed.
Subjects:
ISBN:9780062292988
Online Access: Get full text
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