Crossing the chasm : marketing and selling disruptive products to mainstream customers ; [with all new examples from 21st-century success stories] /
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| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
New York :
HarperCollins Publishers,
2014
|
| Vydání: | 3rd ed. |
| Témata: | |
| ISBN: | 9780062292988 |
| On-line přístup: |
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| Tagy: |
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MARC
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| 020 | |a 9780062292988 |q (brož.) |c 21,28 | ||
| 035 | |a CVTIDW0054257 | ||
| 040 | |a CVTISR |b slo |c CVTISR |e AACR2 | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Moore, Geoffrey A. |d 1946- |4 aut | |
| 245 | 1 | 0 | |a Crossing the chasm : |b marketing and selling disruptive products to mainstream customers ; [with all new examples from 21st-century success stories] / |c Geoffrey A. Moore |
| 246 | 1 | 0 | |a Marketing and selling disruptive products to mainstream customers |
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b HarperCollins Publishers, |c 2014 | ||
| 300 | |a 273 s. : |b grafy, obr. ; |c 21 cm | ||
| 653 | 1 | |a marketing | |
| 653 | 1 | |a predaj | |
| 653 | 1 | |a spotrebiteľský trh | |
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| 852 | |a CVTISR |b 1 | ||
| 910 | |b D000023 |b D000024 | ||
| 919 | |a 978-0-06-229298-8 | ||
| 959 | |a 04 | ||
| 974 | |a maria.Geracsekova |f Knihy | ||
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