Travel Marketing, Tourism Economics and the Airline Product An Introduction to Theory and Practice /
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory...
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| Hlavní autor: | |
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| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing,
2018.
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| Vydání: | 1st ed. 2018. |
| Edice: | Tourism, Hospitality & Event Management,
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| Témata: | |
| ISBN: | 9783319498492 |
| ISSN: | 2510-4993 |
| On-line přístup: |
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Obsah:
- Part 1: An Introduction to Travel Marketing
- Part 2: Tourism Economics
- Part 3: The Airline Product.