All marketers are liars : the power of telling authentic stories in a low-trust world /
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| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
New York :
Portfolio,
2009
|
| Témata: | |
| ISBN: | 9781591843030 |
| On-line přístup: |
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| Tagy: |
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MARC
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| 020 | |a 9781591843030 |q (viaz.) |c 27,36 | ||
| 035 | |a CVTIDW0054476 | ||
| 040 | |a CVTISR |b slo |c CVTISR |e AACR2 | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 080 | |a 658 |2 2008 | ||
| 080 | |a 339.138 |2 2008 | ||
| 080 | |a 339.138:316.77 |2 2008 | ||
| 100 | 1 | |a Godin, Seth |d 1960- |4 aut | |
| 245 | 1 | 0 | |a All marketers are liars : |b the power of telling authentic stories in a low-trust world / |c Seth Godin |
| 260 | |a New York : |b Portfolio, |c 2009 | ||
| 300 | |a XVIII, 220 s. : |b fotogr., lit., obr. ; |c 19 cm | ||
| 500 | |a The underground classic that explains how marketing really works - and why authenticity is the best marketing of all | ||
| 653 | 1 | |a podnikanie | |
| 653 | 1 | |a marketing | |
| 653 | 1 | |a marketingová komunikácia | |
| 655 | 7 | |a odborné publikácie |2 SNKPH | |
| 852 | |a CVTISR |b 1 | ||
| 910 | |b D000137 |b D000138 | ||
| 919 | |a 978-1-59184-303-0 | ||
| 959 | |a 03 | ||
| 974 | |a maria.Geracsekova |f Knihy | ||
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| 999 | |c 243418 |d 243418 | ||