All marketers are liars : the power of telling authentic stories in a low-trust world /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Portfolio,
2009
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| Subjects: | |
| ISBN: | 9781591843030 |
| Online Access: |
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| Item Description: | The underground classic that explains how marketing really works - and why authenticity is the best marketing of all |
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| Physical Description: | XVIII, 220 s. : fotogr., lit., obr. ; 19 cm |
| ISBN: | 9781591843030 |