Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Harvard Business Review Press,
2015
|
| Subjects: | |
| ISBN: | 9781625274496 |
| Online Access: |
|
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 003 | SK-BrCVT | ||
| 005 | 20220621180353.0 | ||
| 006 | aado e 001 0 | ||
| 008 | 150818s2015 xxu ado e 001 0eng#d | ||
| 020 | |a 9781625274496 |q (viaz.) |c 32,21 | ||
| 035 | |a CVTIDW0054263 | ||
| 040 | |a CVTISR |b slo |c CVTISR |e AACR2 | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 080 | |a 339.138.017 |2 2008 | ||
| 080 | |a 005.21 |2 2008 | ||
| 080 | |a 005.332.4 |2 2008 | ||
| 100 | 1 | |a Kim, W. Chan |4 aut | |
| 245 | 1 | 0 | |a Blue ocean strategy : |b how to create uncontested market space and make the competition irrelevant / |c W. Chan Kim, Renée Mauborgne |
| 260 | |a Boston : |b Harvard Business Review Press, |c 2015 | ||
| 300 | |a xxviii, 283 s. : |b fotogr., grafy, lit., obr., tab. ; |c 25 cm | ||
| 653 | 1 | |a segmentácia trhu | |
| 653 | 1 | |a trhový priestor | |
| 653 | 1 | |a strategický manažment | |
| 653 | 1 | |a konkurencieschopnosť | |
| 655 | 7 | |a odborné publikácie |2 SNKPH | |
| 700 | 1 | |a Mauborgne, Renée |4 aut | |
| 852 | |a CVTISR |b 1 | ||
| 910 | |b D000035 |b D000036 | ||
| 919 | |a 978-1-62527-449-6 | ||
| 959 | |a 04 | ||
| 974 | |a maria.Geracsekova |f Knihy | ||
| 992 | |a AMG | ||
| 999 | |c 243191 |d 243191 | ||