Turkish Multinationals Market Entry and Post-Acquisition Strategy /

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. The authors aim to discover the reasons behind the drive for internationalization within the firms, and how their internationalization...

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Hlavní autor: Ayden, Yuksel (Autor)
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: Cham : Springer International Publishing, 2018.
Vydání:1st ed. 2018.
Edice:Palgrave Studies of Internationalization in Emerging Markets,
Témata:
International business enterprises.
Leadership.
Entrepreneurship.
Industries.
Management information systems.
ISBN:9783319572949
ISSN:2662-1185
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Obsah:
  • 1. Introduction
  • 2. Internationalization of Turkish Business Environment: Historical Evolution and New Realities
  • 3. Theoretical Perspectives on Emerging Country Multinationals
  • 4. Characteristics and Patterns of Turkish MNEs' Internationalization
  • 5. Market Entry Strategies of Turkish MNEs
  • 6. Post-Acquisition Strategies of Turkish MNes
  • 7. Synthesis and New Directions for Research.

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