APA (7th ed.) Citation

Osterwalder, A., Pigneur, Y., Clark, T., & Smith, A. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Osterwalder, Alexander, Yves Pigneur, Tim Clark, and Alan Smith. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken: John Wiley & Sons, 2010.

MLA (9th ed.) Citation

Osterwalder, Alexander, et al. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, 2010.