Present-Day Corporate Communication A Practice-Oriented, State-of-the-Art Guide /

This book serves as an easy-to-read, up-to-­date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot fin...

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Bibliographische Detailangaben
1. Verfasser: Beger, Rudolf (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Singapore : Springer Singapore , 2018.
Ausgabe:1st ed. 2018.
Schlagworte:
Public relations.
Industrial management.
Political communication.
ISBN:9789811304026
Online-Zugang: Volltext
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Inhaltsangabe:
  • Chapter1:Introduction and principles
  • Chapter2: Planning for corporate communication
  • Chapter3: Media communication
  • Chapter4: Employee(internal) communication
  • Chapter5: Investor communication
  • Chapter6: Political communication
  • Chapter7: Conflict/crisis communication
  • Chapter8: Other areas of corporate communication
  • Chapter9: Non-profit organisations
  • Chapter10: Talent criteria for corporate communication.

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