UX Optimization Combining Behavioral UX and Usability Testing Data to Optimize Websites /

Combine two typically separate sources of data-behavioral quantitative data and usability testing qualitative data-into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happening data of website activity, coup...

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Bibliographic Details

Main Author:	Tomlin, W. Craig (Author)
Format:	Electronic eBook
Language:	English
Published:	Berkeley, CA : Apress, 2018.
Edition:	1st ed. 2018.
Subjects:	Big data.
ISBN:	9781484238677
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